01 For specialist consultancies
I watch for funding, hiring, awards and leadership changes, then reach out while the reason is still fresh - personalised in your voice.
Free · No call required.

Sectors are not a gate — the same motion works for any practice that wins work by referral, from M&A advisory to fundraising rounds.
02 Proof
Built and run for NPI Strategies, a nonprofit funding consultancy whose referrals had thinned. I sourced the replies; NPI closed the work.
The list came from public award records, timed to a federal funding deadline. NPI took the calls and closed both. The targeting, timing and sequence are in the full case study.
NPI StrategiesNonprofit funding consultancy
See the full case study →PDF“You took my cold-call list, my warm list, and my Mailchimp base, layered in your own independent research, segmented all of it, and wrote in my voice but personalized to each person.
I had more calls in two weeks than in the entire prior year.”
04 The first four weeks
One paragraph, in your buyer's words — who's a fit, and the trigger that means now. We both sign it.
Email and LinkedIn, to a scoped named list.
Sent, replied, qualified, booked.
Scale, change one thing, or stop.
*My fee is a percentage of the contracts the pilot books.
See a pilot that worked: m.zoro, 5 contracts →PDF05 Get your brief
A quick read on your target market, the signals I'd use to find demand, and the campaign I'd test first.
The calendar is being connected. Until then, send the form and I'll reply with times.
07 About
Art history. Four years of looking at what's there before saying what it means.
Built an app for finding exhibitions across 167 Sydney galleries. No ad budget, so I went to the galleries: 50 interviews, 800 beta users, 10,000 followers. The lesson: find out who needs it before you build it.
Took that into fundraising. 69% of their donors gave once and never returned; the data said who was worth writing to again.
Asked to do the same for their own pipeline. That's the $260K campaign above.
The same work, on its own. Public signals, your voice, the conversation handed over.

Thomas Kusturin